Supercharged – video games and the future of interactive entertainment

TIME & LOCATION

Wednesday 13 November, 5:30 pm

End Time: 6:30 pm

The Works

About

The media landscape is changing fast. With changing viewer behaviours, increased competition between platforms and seismic shifts in advertising revenue, what worked in the past is no longer a reliable indicator of what’s coming next. Nick Poole, the Chief Executive of the UK’s interactive entertainment association will explore how video games and interactive entertainment may hold part of the answer. He will explore current and emerging trends in IP, monetisation and the tremendous potential of transmedia to engage audiences in new ways.

Chair

SPONSOR

Panel

Nick Poole

CEO of Ukie
Nick Poole is CEO of Ukie, the trade body for the UK’s video games and interactive entertainment industry. He is a champion of the social, educational and wider economic and industrial impact of the industry, with a particular focus on partnerships, policy and public engagement. Prior to joining Ukie, Nick was CEO of the Chartered Institute of Library and Information Professionals (CILIP), where he was responsible for working with the Board of Trustees to set strategic direction, develop operational plans, support member engagement and develop a positive working culture. Nick was Chair of Wikimedia UK, the UK chapter of the international Wikipedia movement between 2021 and 2022. Nick’s previous leadership roles included as CEO of the Collections Trust (based at the Natural History Museum) and National Policy Adviser for the Museums, Libraries and Archives Council (MLA) as well as roles in marketing, PR and communications. He was previously Chair of the International Council of Museums UK and of the Europeana Network, a cross-industry body representing the interests of publishers, broadcasters and cultural institutions in Europe. Nick lives in London with his family and enjoys walking, kayaking and building automata.