This includes over six years working at Facebook Inc. working across Facebook and Instagram where he was the 2nd hire outside North America in the Public figure Partnerships team. There he worked with brands, A-list talent, broadcasters and production companies as well as non entertainment Public Figures and Influencers. By the time he left Facebook in 2016 he had been at the company longer than 96.8% of employees.
He also started the UK’s digital division at UTA (United Talent Agency), one of the most renowned and influential Global Talent agencies in the world that look after some of the biggest global superstars in music film, TV and digital talent. There he looked after the digital strategy for traditional talent and agented digital influencers.