With a wealth of experience working in a digital environment, Fiona Campbell will be sharing her expertise for the best practice of how to deliver digital content effectively to reach audiences. Fiona will discuss what informs her strategy at BBC Three and will cite examples of how the channel optimises content to drive audiences to programmes on iPlayer.
Additionally, Fiona will take part in a Q&A where she will talk about her vision and ambition for BBC Three and how it will evolve in the future. This session will be introduced by Will Crawley.
Location: Theatre One
Time: Day 2 Thursday 11.30 – 12.30