Alan Hook is Associate Head of School at Ulster Universities School of Communication and Media, part of the Ulster Screen Academy, and the AHRC £13m Future Screen NI Project. The School has a range of Media courses in Screen Production, Journalism, Interactive Media and Communication courses in PR, Advertising, Marketing and Linguistics. Alan is a Lecturer in Interactive Media and Researcher in New Media and Play. He’s research explores how play and games can be used to explore social, cultural and political issues. His recent Research explores how play and immersive technology can be used to explore empathy.